Campaigns & Issues Management

Campaigns & Issues Management Practice Overview

Cerrell’s skilled team manages every aspect of a political or issue-based campaign in a strategic manner to achieve our clients' goals – whether it’s achieving success on Election Day or winning a vote before a governing body. We have specialists in every aspect of campaign and issues management – coalition building, earned and paid media, messaging, field activation and social media – to engage with the media and decision-makers at all levels of government. Our knowledge of California’s challenging political and public policy climate makes us uniquely suited to reach, influence and mobilize voters or targeted audiences across the state. We successfully shape public discourse and influence decision-makers to help our clients achieve success on a broad range of issues.

Our Expertise:

  • Campaign Management: We design comprehensive strategies, compelling messaging and themes, award-winning collateral materials, and effective outreach programs that deliver victory to our candidates, ballot measures and independent expenditure committees.

  • Strategic Communications: Cerrell excels at developing the themes and messages that are the foundation of all political or issues-based campaigns. This vital, often overlooked factor, determines a campaign’s ability to influence public opinion, the media and decision-makers.

  • Lobbying Support & Alliance Development: We create and mobilize lobbying support operations and branded coalitions to immerse decision-makers in consistent, persuasive messages from real constituents – to complement and enhance the work of a government relations team and increase the effectiveness of the overall program.

  • Media Relations: Our understanding of California’s traditional and new media landscape, coupled with deeply rooted relationships with local and national media members, gives us an unmatched advantage when working with the media. Whether it’s traditional, paid or social media, we have the expertise necessary to create a comprehensive and effective media relations campaign.