Following a contentious health-related initiative campaign in 2005, the Pharmaceutical Research and Manufacturers of America (PhRMA) recognized the need to create and sustain meaningful dialogue with diverse organizations statewide about healthcare issues in one of the largest and most progressive states in the country. PhRMA retained Cerrell Associates as part of a statewide consultant team to create and implement an outreach program, the California Partnership for Access to Treatment (CPAT), designed to build a network of healthcare stakeholders to discuss the challenges of accessing quality care and position PhRMA as a trusted partner in bringing positive health solutions to California.

With a growing interest in hydrogen as an alternative fuel, Shell Hydrogen designated Southern California for a first-in-the nation cluster of hydrogen fueling stations. In partnership with major car manufacturers and California Governor Arnold Schwarzenegger’s vision for the Hydrogen Highway, a number of stations were strategically located around the region to provide a fueling infrastructure for a test fleet of hydrogen fuel-cell vehicle drivers.

Fresh & Easy Neighborhood Markets, in keeping with the company's strong commitment to the communities in which it operates, identified the Crenshaw Corridor in South Los Angeles as a "food desert" - an area lacking access to nutritious food alternatives at affordable prices. In an attempt to mitigate these food-access issues, Fresh & Easy entered the regulatory approval process for building a market at 52^nd Street and Crenshaw Boulevard. Despite a large amount of community support, these plans were met with some opposition from individuals concerned about the market’s compatibility with the Crenshaw Specific Plan. Fresh & Easy retained Cerrell Associates to conduct outreach and negotiations with City leadership and community groups to help ensure a victory at City Hall.

Faced with budget shortfalls, the City of Los Angeles announced its intention to put a measure on the March 2011 municipal elections ballot which would impose a 12 percent tax on advertisers using billboards. In recent years, city officials had imposed a strict ordinance banning the construction of new billboards within the city. Along with the new law, the city proposed creating a new revenue source by placing a new tax on existing billboards. The City Council modeled this proposed tax after a similar billboard tax in the City of Philadelphia. Van Wagner Outdoor Advertising retained Cerrell Associates to quickly develop a strategy to fight this unfair tax and position it as a burden on Los Angeles’ already struggling local business community.