Why Cerrell
To be successful in today’s public affairs world requires the right blend of traditional strategic planning and flawless implementation, coupled with new media savvy.
Cerrell Associates, founded in 1966, provides our clients with effective counsel and innovative strategies that help them shape public opinion and influence the decision-making process.
To be successful in today’s public affairs world requires the right blend of traditional strategic planning and flawless implementation, coupled with new media savvy. When properly packaged together, these communications tools impact the way our clients – businesses, trade associations, non-profits, political campaigns and others – engage, activate and influence decision makers and other key target audiences.
Whether you’re trying to win a project at Los Angeles City Hall, create a statewide alliance development network for pending federal legislation or develop a cutting edge website targeted toward key influencers, Cerrell Associates can help you achieve your goals.
What makes Cerrell Associates different?
- Our diverse staff of experienced professionals possess a keen knowledge of the political and public policy process, coupled with a healthy dose of creative thinking and unmatched integrity.
- We feature unequalled strength in developing and implementing comprehensive strategic communications programs for clients.
- With more than 44 years of experience, we have a well-established network of contacts and resources that can be tapped at a moment’s notice to help get the job done.
Chairman’s Message
by Hal Dash
I am often asked about how our business has changed through the years and what is the secret to our success in the public affairs arena? I truly believe what separates Cerrell Associates from the competition are three key differentiators: adaptability, stability and proactivity.
READ MORE »Joe Cerrell – Founder. Friend. Mentor. Icon.
Cerrell Associates’ formation began in late 1966, when Joe Cerrell began a transition from being one of the key campaign strategists and head of the California Democratic Party, to running his own consulting company that specialized in political campaign management and advised corporate clients about the intersection of public policy and politics.