Cerrell Promotes Tori Chica and Dan Loeterman to Vice Presidents

January 18, 2017


Recognizing the significant accomplishments of two of its practice area leaders, Cerrell Associates has promoted Tori Chica and Dan Loeterman to Vice Presidents of the firm. Tori and Dan spearheaded the firm’s campaign and public relations expansion in 2016 and have positioned the firm for continued success in these fields. 

“Tori and Dan are major contributors to the firm’s record-breaking growth, and their management of our Campaigns & Issues Management and Public Relations & Crisis Communications practices, respectively, has been outstanding,” said Cerrell Chairman Hal Dash. “We are so proud of their achievements and their development as public affairs practitioners has been outstanding.”

Tori manages the firm’s Campaigns & Issues Management practice area, focusing on political and public education campaigns and coalition building efforts. Tori and her team managed and participated in a number of local, county and statewide measures in 2016, all of them successful, and the team has garnered numerous public affairs awards for their work.  Tori has more than a decade of political and public affairs experience, including serving on President Barack Obama’s 2008 and 2012 campaigns, as well as for two U.S. Senators and working for the Service Employees International Union in Washington, DC.  She is the Director of Operations on the Board of the National Women’s Political Caucus – LA Westside Chapter.

“I’m proud to have led Cerrell’s busiest and most successful campaign season in recent years, and I look forward to building on that success in future cycles,” said Tori. ”I’m thrilled to be part of the leadership team at Cerrell and to take on this dynamic role as we enter a new year filled with exciting opportunities.”

Dan manages the firm’s Public Relations & Crisis Communications practice area and brings years of communications experience in politics and in the private sector.  He has worked as a communications aide for former California Assembly Speaker John Perez and for high profile political campaigns, and also managed political outreach for the Jewish Federation of Greater Los Angeles. At Cerrell, Dan and his team have won awards for their public relations and communications campaigns for a number of clients, including the “Shop with Your Doc” anti-obesity events on behalf of St. Joseph Health and the new Wilshire Grand Center in Downtown Los Angeles.

“It is more important than ever for organizations to share a compelling and creative story, and deliver that message to the right audience at the right time,” said Dan. “Cerrell has been helping clients do this for 50 years, and I’m excited to help strengthen that legacy as part of the firm’s leadership.”