Chairman & CEO
Since 1977, Hal Dash has helped guide the growth and direction of Cerrell Associates. In addition to his management responsibilities, he personally consults with corporate and political clients on public affairs, government relations, media strategy, crisis and reputation management, legislation and political campaigns.
For more than 36 years, Hal has served on clients’ behalf as an advocate before local city councils, the Los Angeles County Board of Supervisors and various regulatory agencies. Hal has also helped conduct speaker and media training and crisis management programs for Cerrell's clients.
Hal comments on politics, government and California trends on local and national radio, television and in print. He has also lectured on public affairs, public relations and politics at the University of Southern California, UCLA, Pepperdine University and Northwestern University and has participated on political and public relations panels throughout California.
In 2011, Hal was named “Public Affairs Professional of the Year” by the Los Angeles chapter of the Public Relations Society of America (PRSA).
Since 1978, Hal has consulted on and/or managed nearly 350 judicial campaigns ranging from California Supreme Court to Municipal Court. The firm’s win percentage is more than 95 percent during that time. Cerrell provides full service campaign consulting to judicial candidates and has conducted seminars and forums on “How to Run for Judge.” Hal has spoken at several California Judges Association conferences and other judicial forums and he has authored articles on judicial campaigns that have appeared in national publications.
Before joining Cerrell, Hal was a broadcast journalist with RKO radio (KHJ) in Los Angeles. As a reporter, he covered all areas of government and politics. He also hosted a weekly talk show and served as assignment editor, writer and producer of radio documentaries and special reports.
Hal holds both a Master's Degree in communications studies and a Bachelor of Arts degree in history from the University of Massachusetts, Amherst. He is past President and former member of the Board of Directors of the Public Relations Society of America (PRSA), Los Angeles Chapter and was a PRSA Assembly Delegate for four years. He holds the title of APR (Accredited Public Relations) from PRSA.
Hal is a member of the Worldcom Public Relations Group, the largest network of independent public relations firms in the world, and is past chair of the America’s Region of Worldcom and served on the International Board. He is also on the Board of Directors of the Los Angeles Area Chamber of Commerce and the statewide California Council for Environmental and Economic Balance (CCEEB).