Cerrell also promotes social responsibility through partnerships with non-profit organizations and partnerships dedicated to advancing community causes.

Key Partnerships and Activities

The California Climate Action Registry (Registry) is a non-profit, voluntary registry for greenhouse gas (GHG) emissions. Cerrell has partnered with the Registry on numerous media and special event activities, including their annual conference and Governor Schwarzenegger’s signing of the AB 32 legislation aimed at reducing GHG emission in California.

The Greater Los Angeles African American Chamber of Commerce (GLAAACC) advocates and promotes for the economic growth and development of African-American businesses in Los Angeles. Cerrell earned significant media coverage for GLAAACC’s annual Scholarship Luncheon, which awarded $5,000 scholarships to four deserving high school seniors. Our strategy was twofold: to honor the students, as well as to underscore GLAAACC’s commitment to the community.

California Center for Education in Public Affairs (CCEPA)

The California Center for Education in Public Affairs (CCEPA) sponsors an annual “Sacramento Seminar,” providing 150 participating students a birds-eye-view of California’s political process. which brings more than 150 university students to gain first-hand knowledge of California’s political process. Cerrell manages all seminar activities, including outreach to elected officials to secure their participation in the seminar’s discussion and events.

FuturePorts brings together business, community and government leaders to work toward integrated solutions resolving port, industry and community concerns. As the two largest ports in the nation, the Ports of Los Angeles and Long Beach generate $200 billion annually in throughput, and handle 43% of all waterborne U.S. trade and 60% of all imports from Asia. However, a number of challenges threaten the ports' and industries' ability to sustain their role as critical economic engines in California and the nation. Cerrell provides strategic counsel, develops collateral materials and assists with membership and media outreach.