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2020: A Year of Change

By December 22, 2020 No Comments

2020: A Year of Change

2020 was perhaps the most challenging year in decades – a global pandemic, civil unrest, a tumultuous election and economic recession. While 2020 created new obstacles, it also provided new opportunities: we secured wins for our clients, supported communities across Southern California, and had a seat at the table for this year’s political discourse. With hope on the horizon, 2021 is already shaping up to be better, and the Cerrell team is looking forward to starting a new chapter.

While we'd like to pretend that 2020 never happened, here are our staff’s top achievements of 2020:

Driving equity through small business relief grants

Shortly after LA County issued its Safer At Home order, the County and City created a countywide small business relief fund to provide grants to diverse microentrepreneurs, small businesses and non-profits. LISC LA, the fund’s administrator, tasked Cerrell with promoting the LA Regional COVID-19 Recovery Fund. Cerrell’s combined bilingual earned media, outreach, and digital marketing efforts led to 135,000 applications for the $100 million Fund’s grant program, and 7,000 entities will see COVID relief by the end of 2020.

A year of successful ballot measure public education campaigns across SoCal

Cerrell managed multilingual public education programs in 2020 that led to the passing of six ballot measures – five sales tax measures and one retail cannabis tax measure – in LA, Orange, and San Bernardino counties. Cerrell’s in-house creative team developed a comprehensive digital program to complement our traditional stakeholder engagement and direct mail tactics that led to all measures passing despite the economic recession.

Enhancing our clients’ social impact programs and supporting local communities

From blood drives to food drives, from PPE to small business aid, Cerrell worked with our clients to create or enhance their social impact programs amidst COVID-19 and provide critical support to the communities they serve. This included clients using their resources to help keep local businesses afloat or provide free and low-cost health services to their communities.

Raising awareness on a leading-edge healthcare system in Orange County

We’re proud to partner with our longtime client, Providence, to promote the leading-edge care its network of hospitals, clinics and urgent care facilities provide for Orange County residents. Through a comprehensive public relations and stakeholder engagement program, we’re driving awareness for Providence’s commitment to improve individual patient and community health outcomes throughout Orange County.

Supporting seamless transitions to a virtual world

2020 was the year we all went virtual – while many made the adjustment easily, we saw an increase in interest for our media trainings and social media webinars. One of our favorite digital workshops we’ve developed this year was for our client PhRMA, where we hosted nearly 60 participants to learn how to effectively advocate digitally in our new, socially-distanced normal. From tips on hosting a virtual advocacy day, to engaging with elected officials on social media, we were able to help patient advocates learn how to continue fighting for patient rights during the COVID-19 pandemic.

Spreading holiday cheer in a COVID-safe way

1iota Productions has hosted their Nights of the Jack Halloween event for years at King Gillette Ranch in Calabasas, attracting people from all over Southern California. When COVID-19 brought a stop to large gatherings, 1iota looked to Cerrell to help pivot the event to a COVID-safe, drive-through experience. With the success of Nights of the Jack, 1iota created its first ever Holiday Road drive-through event to keep the joy going all season long.

Moving the needle

In this election year, the Cerrell team has remained committed to moving the needle when it comes to public opinion – and our team has not hesitated to get involved and encourage discourse around the ever-changing political landscape. Vice President Tori Chica was reelected to the National Women’s Political Caucus LA Westwide Board of Directors, continuing to serve for the third consecutive year as the chapter’s Director of Political Action.

As we drew closer to the election, Cerrell hosted a virtual debate watch party for our clients, colleagues and friends to come together and listen to guest speakers like LA City Councilwoman Monica Rodriguez and the Lincoln Project’s Luis Alvarado discuss the current political climate and what each candidate would need to do to win the night’s debate.

Our President Trevor Daley made a number of appearances this year revolving around the 2020 presidential elections, including a LA Chamber ACCESS D.C. discussion with Rep. Adam Schiff, and on FOX11, ABC7 and KTLA to share his insights on the 2020 Presidential election and California politics.

And, earlier this month, Trevor moderated one of the political panels for BizFed’s Annual Political Forecast — you can check out the entire event here.

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