As ambassadors of the academic institutions and respected members of your community, it’s imperative you understand how and when to communicate on their personal and professional social media channels as well as how to avoid common mistakes.
While we’ve all seen missteps by brands and companies trying to market their non-essential products and stay relevant during the COVID-19 pandemic, hospitals and health care organizations don’t need to do this dance. Whether they’re treating COVID-19 patients or not, there’s no greater time for health care systems, both large and small, to be talking to the public about what they do best: providing life-saving and life-changing care to patients and disseminating medically-accurate information to keep people and communities healthy.