While we’ve all seen missteps by brands and companies trying to market their non-essential products and stay relevant during the COVID-19 pandemic, hospitals and health care organizations don’t need to do this dance. Whether they’re treating COVID-19 patients or not, there’s no greater time for health care systems, both large and small, to be talking to the public about what they do best: providing life-saving and life-changing care to patients and disseminating medically-accurate information to keep people and communities healthy.