As a professional advocate – someone that builds coalitions and mobilizes members to impact policy and public opinion – I understand the ins and outs of how to effectively advocate. It is pretty simple – surround decisionmakers with compelling messages from authentic voices using direct communications and earned/owned/paid media. This normally does the trick.
Most cities throughout California are facing a quandary – how can they replace revenue that’s derived from economic activities when the economy has mostly come to a standstill? And for some, calling the current situation a quandary is probably a gross understatement.