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Advocacy From the Heart

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As a professional advocate – someone that builds coalitions and mobilizes members to impact policy and public opinion – I understand the ins and outs of how to effectively advocate. It is pretty simple – surround decisionmakers with compelling messages from authentic voices using direct communications and earned/owned/paid media. This normally does the trick.

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How to Connect with Newly Elected Officials

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Each election brings a new generation of elected leaders that businesses and community organizations want to engage and educate on their interests. The coronavirus pandemic prevents us from making connections in person and forces us to rely on technology to bridge the gap. With so many needing to work from home, we have temporarily lost the ability to have a coffee, go to dinner, host a fundraiser, or grab a beer with others in our field, so how do we stay connected?

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How to Vote in California

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With each state in charge of its own election laws and pandemic response, it can be confusing to know which new rules apply to you and your ballot. With November 3 just 40 days away, Cerrell wants make sure you’re prepared to cast your vote safely and securely. We’ve combined all the various rules, deadlines, and tips for voting in California into a one-stop Electoral Guide.

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The “New Normal” – Community Relations

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At times, community relations can seem pretty straightforward—however, in our decades of experience providing this service for our clients, we’ve seen it can be easy to have good intentions but still fall short in terms of delivering results for the client and the community. By taking into account these three things, you can improve your own community relations programs.

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The Cerrell Move: Looking Back and Looking Forward

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With our move finally announced, we wanted to share a few reflections the Cerrell team has made leading up to this big announcement. While we want to look back on the good times we’ve had in Larchmont Village, we also want to share what we are excited to experience at our new home in the Miracle Mile.

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