Cerrell Associates and Gonzalez Strategic Affairs (GSA) announced a strategic partnership that brings together two of the most trusted names in public affairs, and adds a new dynamic to the world of Southern California political and communications consulting.
The partnership – Cerrell & Gonzalez – combines Cerrell’s 50-year legacy as the region’s iconic public affairs firm with GSA’s Ruben Gonzalez, who brings decades of experience working on some of LA’s highest profile issues and campaigns. The partnership is fueled by one idea above all else: “Every client deserves a dream team.”
The new partnership will offer clients unmatched expertise in advocacy at LA City and County and the surrounding region; grassroots and stakeholder organizing; political campaign management; and strategic and crisis communications.
Each firm will continue its independent and successful paths – with our own brands, structures and clients – while creating a new team for new business/marketing ventures and bolstering our services for existing clients.
LA’s top political and business leaders are praising this public affairs alliance.
“Ruben Gonzalez and the Cerrell team together is a terrific match up of best in class professionals whose capabilities, effectiveness and long record of success will be invaluable to their clients,” stated LA City Council President Herb Wesson.
“Cerrell and Gonzalez’s unmatched knowledge of Southern California’s political and public policy landscape will make for a potent public affairs team,” said LA County Supervisor Kathryn Barger.
“The alliance of Cerrell and Gonzalez Strategic Affairs brings together two great firms with decades of winning political and public affairs campaigns in California. I wish them all the best,” said LA Area Chamber of Commerce CEO Gary Toebben.
Both firms have been at the center of the issues that have defined California. Over five decades, Cerrell has helped shape public policy, led statewide ballot measures, publicized signature California events including the recently opened Wilshire Grand, and advised dozens of Fortune 500 companies on political and communications strategy.
Gonzalez has been one of the top political advisors for the LA business community directing some of the region’s biggest issues in recent years including the minimum wage fight, the defeat of Measure S, and the passage of Measures HHH and H impacting homelessness in addition to his work as an advocate and strategist for major businesses.
“This will be a game changer for public affairs across Los Angeles. Organizations across the region are facing huge challenges – a maze of regulations, a changing electorate, a complex socio-political climate. This partnership gives us a unique combination of skills and experience so our clients will have access to the absolute best consulting team,” said Cerrell Chairman & CEO Hal Dash.
“This is the public affairs version of assembling an all-star team,” said GSA’s CEO Ruben Gonzalez. “The synergy created by bringing together our unique skill sets, relationships and strategic approaches will mean victory for clients who choose the Cerrell & Gonzalez team.”
Stay tuned for more updates on Cerrell & Gonzalez. To learn more, contact Cerrell at 323-466-3445 or [email protected]