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Effective Online Communications in Academia

By August 26, 2020 No Comments

COVID-19 has impacted every aspect of our personal and professional lives. Economic uncertainties abound. Mask wearing and other disease prevention guidelines have been politicized. The racial justice movement is boiling over. A turbulent election season is upon us.

The world has changed considerably and institutions of higher learning are reckoning with these realities, and at the same time facing a new era in education. Declining revenues, rising expenses and tuition competition, while pivoting from in-person to virtual classroom instruction, have created significant headwinds. We’re seeing a greater call to diversify curriculum and for individuals and institutions to take a forceful stand against racism and bigotry

Yet, there’s no margin for error when communicating during a crisis, and silence will be perceived as loudly as a tone-deaf social media post. The media, whether a local reporter or armchair journalist on Twitter, is quick to call attention to missteps.

As more and more people are online and sensitive, polarizing issues are at the forefront of many online conversations, this month we partnered with the San Bernardino Community College District (SBCCD) to help kick off the new academic year.

Cerrell’s ‘Effective Online Communications’ training helped prepare the District’s faculty and staff for the realities of the moment and carry forward a narrative that demonstrates inclusivity, transparency and responsiveness – whether in the virtual classroom or on social media. As ambassadors of the District and respected members of the community, it was imperative they understand how and when to communicate on their personal and professional channels as well as how to avoid common mistakes.

Topics Covered Included:

Managing online personas in the current environment

Available communication platforms

How to develop messages that communicate effectively

Best practices for participating in conversations about societal change

How to engage in productive online communications

Case studies in higher education

Interested in learning more about our trainings? Cerrell will customize a training to your industry and specific needs and sensitivities. We can provide you with practical tips and everyday tools to communicate effectively during these unprecedented times. Contact us today!
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