COVID-19 has impacted every aspect of our personal and professional lives. Economic uncertainties abound. Mask wearing and other disease prevention guidelines have been politicized. The racial justice movement is boiling over. A turbulent election season is upon us.
The world has changed considerably and institutions of higher learning are reckoning with these realities, and at the same time facing a new era in education. Declining revenues, rising expenses and tuition competition, while pivoting from in-person to virtual classroom instruction, have created significant headwinds. We’re seeing a greater call to diversify curriculum and for individuals and institutions to take a forceful stand against racism and bigotry
As more and more people are online and sensitive, polarizing issues are at the forefront of many online conversations, this month we partnered with the San Bernardino Community College District (SBCCD) to help kick off the new academic year.
Cerrell’s ‘Effective Online Communications’ training helped prepare the District’s faculty and staff for the realities of the moment and carry forward a narrative that demonstrates inclusivity, transparency and responsiveness – whether in the virtual classroom or on social media. As ambassadors of the District and respected members of the community, it was imperative they understand how and when to communicate on their personal and professional channels as well as how to avoid common mistakes.