For many, 2021 was a year of hope as the world emerged from many of the public health measures and social distancing of 2020. At Cerrell, we committed ourselves to improving our communities through new and transformative ways and sought to partner with organizations that are moving the needle of change.
Organizations should be using this time to assess where they are with their mission and goals, where they want to go, and how they plan on getting there. People make resolutions for their aspirational goals and organizations should do the same, except we call them strategic plans. If your organization doesn’t have one, ’tis the season to create one.
Crafting PR pitches is an art form, but many PR pros miss the mark. According to data from Propel, just 8% of pitches to journalists result in media coverage. You may be thinking to yourself, “How does so much work equate to so few results?” The answer— annoyed journalists.
While politics are deeply intertwined with the delivery of essential healthcare services, communicators can play a role in combating the stigma that creates barriers to care and results in poorer health outcomes for our most vulnerable communities.
PR and reputational crises are inevitable, but lack of preparation is not. The planning you do now, long before the proverbial fire alarm is pulled, can make all the difference.
Not since the debate and implementation of the Affordable Care Act has the effectiveness of our health care system come under the microscope like it has this past year. We analyze the future of health care during and after COVID-19.
The pandemic has highlighted many societal inequities, including the fact that communities of color, particularly those in urban areas like Los Angeles, are more dependent on mass transportation than their white counterparts.
Spears’ revelations about the terms of her conservatorship were shocking to many. However, her story is only the most prominent in a long history of people with disabilities, particularly those who are Black, Latinx and Indigenous, being forced into similar arrangements against their will.
June has always been a month that highlights various efforts to a more equitable and just America. It is a time for recognizing the Stonewall Riots through Pride and commemorating the end of slavery in the United States through Juneteenth.
Partners like Topgolf can deliver enhanced revenue over what many existing municipal and county-run courses currently generate. Various city services from public safety, parks and recreation, homeless services, youth and senior programs, and repairs to streets, sidewalks and other infrastructure can be enhanced.