While 2020 created new obstacles, it also provided new opportunities: we secured wins for our clients, supported communities across Southern California, and had a seat at the table for this year’s political discourse. Here are our staff’s top achievements of 2020.
Learn how LISC LA and Cerrell partnered to promote the City and the County of Los Angeles supported $100 million LA Regional COVID-19 Recovery Fund for small businesses, micro-entrepreneurs and non-profits.
As a professional advocate – someone that builds coalitions and mobilizes members to impact policy and public opinion – I understand the ins and outs of how to effectively advocate. It is pretty simple – surround decisionmakers with compelling messages from authentic voices using direct communications and earned/owned/paid media. This normally does the trick.
Each election brings a new generation of elected leaders that businesses and community organizations want to engage and educate on their interests. The coronavirus pandemic prevents us from making connections in person and forces us to rely on technology to bridge the gap. With so many needing to work from home, we have temporarily lost the ability to have a coffee, go to dinner, host a fundraiser, or grab a beer with others in our field, so how do we stay connected?
The global pandemic has catalyzed the already rapid growth of telehealth. Even with many states loosening COVID-19 regulations and moving towards different phases of reopening, it is clear that telehealth is an innovation that is here to stay, long after a vaccine for the virus is developed.
With each state in charge of its own election laws and pandemic response, it can be confusing to know which new rules apply to you and your ballot. With November 3 just 40 days away, Cerrell wants make sure you’re prepared to cast your vote safely and securely. We’ve combined all the various rules, deadlines, and tips for voting in California into a one-stop Electoral Guide.
As ambassadors of the academic institutions and respected members of your community, it’s imperative you understand how and when to communicate on their personal and professional social media channels as well as how to avoid common mistakes.
At times, community relations can seem pretty straightforward—however, in our decades of experience providing this service for our clients, we’ve seen it can be easy to have good intentions but still fall short in terms of delivering results for the client and the community. By taking into account these three things, you can improve your own community relations programs.
Governor Newsom’s March 19 Stay at Home order abruptly impacted how all Californian’s live, work and play. Workplaces that weren’t deemed essential had to quickly adapt to a new normal. Many of us focused on maintaining productivity and services that somewhat resemble life before COVID-19 – a true example of learning as you go.
With our move finally announced, we wanted to share a few reflections the Cerrell team has made leading up to this big announcement. While we want to look back on the good times we’ve had in Larchmont Village, we also want to share what we are excited to experience at our new home in the Miracle Mile.