Chairman & Chief Executive OfficerFor over 40 years, Hal has guided the growth and direction of Cerrell. He consults with corporate and political clients on public affairs, government relations, media strategy, crisis and reputation management, legislation and political campaigns. As Chairman & CEO, Hal advocates for Cerrell’s clients before local city councils, the Los Angeles County Board of Supervisors and various regulatory agencies, with his specialty being the energy, water, infrastructure and transportation sectors.
Chief Financial OfficerAs Cerrell’s CFO and co-owner, Steve oversees the firm’s accounting, finance, legal, and government reporting activities. A veteran of the firm for more than 30 years, he’s worked with staff to maintain consistent revenue growth and strengthen the company’s operations and client services. Steve’s understanding of the public affairs world comes from his extensive time as a financial manager and public affairs executive in the telecommunications and resource recovery industries. He advocated for various political and business-related projects, and was the business operations manager for one of the 100 largest cable television systems in the US. Steve is a wine enthusiast who has explored many of the great wine regions of the world.
President As President, Trevor brings extensive experience in business, government, and nonprofit spheres to his work at Cerrell. His background managing and building teams of public affairs and communications professionals enhances Cerrell’s work with diverse clientele across industries. Trevor is the former Chief of External Relations of Los Angeles World Airports where he oversaw government and media relations teams, in addition to all community relations activities at one of the world’s most visited airports. Trevor spent nearly two decades working for United States Senator Dianne Feinstein where he served as a key strategist and State Director. Trevor is active with local non-profit social service organizations, including Equality California, Los Angeles Gay and Lesbian Center, Human Rights Campaign, A Community of Friends, Women Against Gun Violence, The Trevor Project and Project Angel Food. He earned a Bachelor of Arts degree in Sociology from the University of San Francisco. Trevor has lived in Los Angeles for more than 20 years and is a native of Arcata, California. An avid traveler, when not in the office, you can find Trevor at the airport catching a last-minute flight to explore a new or favorite city.
Chief Strategic OfficerFor more than a decade, Brandon has run successful political, alliance development and public education campaigns. Working across the firm’s diverse specialty areas, he works to develop Cerrell’s strategic vision to ensure the firm’s continued growth. Brandon’s expertise is in developing winning strategic communications plans and mobilizing stakeholders to influence decision-makers and the media at the local, state and federal levels. A campaign veteran, he has managed several statewide programs for Cerrell and other firms, including a statewide healthcare advocacy and communications network and several ballot measures. After quitting smoking, Brandon loves running 5K’s and hiking with his friends, and spending as much time as possible with his family.
Vice PresidentTori runs Cerrell’s political, public education and issues management campaigns, specializing in strategic communications, stakeholder engagement and media relations for private and public-sector clients. With more than a decade of political campaign and public policy experience, Tori continues to play a game-changing role on local and statewide campaigns. Tori was lead manager of the Strategic Research Department for President Barack Obama’s successful reelection campaign in 2012, having served in a similar capacity on the President’s 2008 campaign, and on high-profile U.S. Senate reelection campaigns. Tori enjoys running, reading, walking her dog and enjoying the California sunshine. She’s also seen every episode of Friends and Seinfeld.
Vice PresidentAs Vice President, Victor Franco, Jr. provides expert government relations counsel to clients engaging LA City, LA County and other southland government agencies. Whether it’s working with a client in a planning session, lobbying decision-makers or walking with public safety officials at an onsite inspection, Victor is a demonstrated consensus builder and problem solver. Victor previously worked in several government affairs, marketing and lobbyist positions within the land use, automotive, technology and public safety sectors. A native of Los Angeles, Victor and his two children reside in Woodland Hills. An outdoor enthusiast, he serves on several public commissions and boards throughout LA County, as well as non-profit boards and fundraising committees.
Vice PresidentMarc brings decades of government relations and political experience to Cerrell’s government relations focus area. He leads a team of government and community affairs experts to serve clients seeking to build relationships with elected officials at the federal, state, county and city levels, as well as engaging public agencies throughout Southern California. A campaign and political veteran, Marc previously was the legislative coordinator for SEIU Local 721 in LA, managing several successful local revenue measures. He’s also worked for Senator Paul Wellstone and the Bill Bradley for President campaign among others. Marc enjoys a robust yoga practice for over 20 years after suffering a knee injury from playing one season in the Danish American Football League.
Public Affairs DirectorAs co-manager of Cerrell’s Public Relations & Crisis Communications practice area, Diane drives communications strategy and is a crisis fixer. She is skilled at developing and implementing creative communications campaigns, using storytelling to craft messages that resonate with diverse audiences, and securing top-tier media hits in traditional and new media outlets. Diane is a seasoned communications professional with more than 10 years of experience working at the intersection of politics, corporate affairs, and environmental activism. She previously served as a communications lead for Congressman Raúl M. Grijalva of Arizona, the top Democrat leading the powerful House Natural Resources Committee. Prior to the U.S. House of Representatives, Diane ran health-focused media relations campaigns at two well-respected PR firms – Ketchum in Washington, D.C. and PainePR in Los Angeles. Diane is an avid world traveler, self-proclaimed foodie and an outdoor enthusiast. She is passionate about protecting our public lands and oceans, and is aiming to visit all 400+ U.S. National Parks.
Public Affairs ManagerAs a Public Affairs Manager, John specializes in bridging the gap between the familiar communication media and the new fast-paced digital communications. His experience in campaign strategy, message development, strategic planning, social media, outreach and digital content allows him to successfully develop and execute strategic communications programs for issues-based causes and political campaigns. His digital media work has been featured in regional and local papers and websites across Southern California. John engages in thoughtful analysis and creative thinking that supports any public relations campaign. He specializes in developing strategic communications programs focusing on reaching diverse audiences through digital advertisements and materials, and manages social media content, tracking and analytics for clients. On weekends, you can find John at the Rose Bowl or Pauley Pavilion cheering on his beloved Bruins. During the off season, he’s probably in his garage brewing beer.
Public Affairs ManagerAnthony brings extensive public affairs/public relations experience spanning several industries to the firm’s government relations and land use teams. He specializes in strategic communications, media outreach, stakeholder and community engagement, brand development and event coordination. His experience in advocacy has given him the skills necessary to develop effective and culturally-sensitive messages for ethnically diverse audiences. Anthony came to Cerrell with more than a decade of experience in the fields of communications, public policy, government and international relations, nonprofit advocacy and business development. Anthony enjoys healthy living and staying active, watching documentaries, Seinfeld reruns and all types of sports, and taking his 10-year-old Shephard-mix everywhere with him on the weekend.
Public Affairs ManagerSierra implements comprehensive public relations programs to shape public opinion and frame complex issues for Cerrell’s diverse clientele. She designs programs focusing on strategic communications, corporate social responsibility, and public policy analysis to strengthen our clients’ brands and achieve their goals. Her experience includes providing counsel to corporations, high-profile individuals and non-profit organizations in political affairs and strategic philanthropy, including organizing political fundraisers for numerous candidate campaigns and political action committees. A lover of eating chocolate, dancing, and playing with dogs, you will most likely find Sierra doing one of these activities (and yes, sometimes all at once).
Account ExecutiveAt Cerrell, Kathryn works on issues management and ballot measure campaigns. She develops and implements advocacy, outreach and media relations strategies for the firm’s private, public sector and nonprofit clients. Kathryn began her career as a Teach for America corps member, teaching 5th grade in rural Louisiana. She was also a fellow at the Louisiana Department of Education and most recently worked in public affairs at SKDKnickerbocker. She received her undergraduate degree from the University of Virginia and her Master in Public Policy from the University of Southern California. Her favorite activities include exploring new cities, reading on the beach and working to get more women elected.
Account ExecutiveJosh manages stakeholder engagement, community outreach and coalition building activities for issues throughout Southern California. He specializes in working on the firm’s environmental, health, local government and land use clients. Josh has gained his community engagement expertise by serving as the Ambassador to the Alzheimer’s Association for the 30th Congressional District advocating on its behalf for legislation and funding in support of a cure. He also worked with the Freedom of Information Organization, engaging student bodies to raise awareness about the lack of transparency within government. When not at Cerrell, you can find Josh at Dodger Stadium catching a game with his dad, Steve Yeager.
Senior Account CoordinatorAs a Senior Account Coordinator with Cerrell, Noam supports the firm’s Public Relations & Crisis Communications team as well as other practice areas. She focuses on message development, media relations, issues management, stakeholder engagement and coalition building throughout California. With experience in nonprofit and political sectors, Noam adds diverse communications strategy insight. Prior to joining Cerrell, Noam spent time in the Speaker’s Communication Office at the California State Capitol where she worked closely on media relations between the press and public. She provided the office with both policy analysis and content creation suited to influence public opinion. She also worked on local and state level campaigns for political candidates. Noam likes to lead a healthy, active lifestyle, spend time with family & friends, and see as much live music as possible. She’s also watched every episode of Chef’s Table (while resisting the urge to raid her pantry).
Account Coordinator Sofia brings diverse experience through her five years of working with corporate and non-profit entities in television, sports, and community development. At Cerrell, she is a part of the firm’s Public Relations & Crisis Communications team, working primarily in media relations and crisis management. Sofia is also experienced in media planning and brand development in the digital space. Sofia spent four years working in television where she supported news operations for CBS Los Angeles. Additionally, she worked in marketing and promotions for CBS Television Distribution, conducting research on rising social media platforms and developing media campaigns for their syndicated game shows. Sofia is a proud “Valley girl” and likes to spend her time outside of work either in nature with her dog or on the lookout for her next favorite boba shop.
Finance ManagerAs Finance Manager at Cerrell, Joe is an integral part of the administration team by supporting the firm’s account leaders with client budgeting, contract management and sub-contractor coordination. Joe manages the firm’s lobby reporting and registrations, accounts payable, revenue forecast, budgets, and cash account reconciliations. Joe gained valuable finance experience through his previous work in the mortgage industry where he worked in both the compliance and loan servicing departments. In his free time, Joe enjoys watching football, working out, seeing live music, and appreciates the many great restaurants that Los Angeles has to offer.
Accounting Coordinator As an Accounting Coordinator, Arianna works with Cerrell’s administrative team to compile, analyze, and report financial data. She manages all aspects of the firm’s invoicing system, as well as provides monthly activity and yearly financial reports that the team relies on to manage projects. She also provides support on other administrative and operational activities. Arianna gained valuable finance experience through her previous work in real estate accounting for several Downtown Los Angeles-based developers, collaborating with property managers and firm leadership to ensure accurate, timely and complete property execution from a financial standpoint. Through this work, she learned to love the challenge of identifying and solving problems, listening to the needs of business people, and managing the investment of the firm. In her free time Arianna enjoys yoga and hiking, and loves exploring Eater Los Angeles’ list of best restaurants.
Administrative AssistantAnna has been part of the Cerrell family for 20 years. The first voice that everyone hears when they call our office, she provides administrative support with a focus on accounting and event coordination. Anna came to Cerrell with over a decade of experience working for the public sector. In her time with the Los Angeles City Attorney’s Office and California Children Services, she gained valuable customer service and database management experience that she continues to use to this day. Anna and her husband are members of her local church outreach program and love to watch NFL games on her time off.
© 2019 Cerrell. All Rights Reserved.