- September 10, 2016
The challenges school districts and educational institutions face are never ending – efforts to increase revenue through ballot measure to address aging facilities, the development of master plans to and large-scale crisis situations like student protests, active shooter situations, teacher and administration misconduct. Only one firm has the skills, experience and relationships to proactively prepare and manage these situations, helping institutions shape the public narrative, engage stakeholders and ensure their educational mission can move forward.
Cerrell’s team has more than 50 years of experience developing and implementing comprehensive communications, crisis and outreach programs for some of the most prestigious educational institutions in Southern California. Higher-education institutions – University of Southern California, Loyola Marymount University, Pepperdine University, San Bernardino Community College District – and local school districts – Los Angeles Unified, Anaheim Union, Lancaster Unified – have all turned to Cerrell to develop winning public affairs, public relations and crisis management programs.
Our team is adept at developing proactive communications and engagement programs that positively position new programs and institutional leaders in the eyes of key community and media stakeholders. Our projects have also developed outreach programs to ensure voters understand the implication of tax and bond measure to support campus rehabilitation and expansion, and highlighted programs that deliver 21st learning experiences to future leaders.
We also excel at providing crisis planning and management for some of the toughest situations educational leaders can face. We’ve provided the strategic planning needed to prepare campus leaders to manage communications associated with natural and man-made emergencies. We’ve also served as the on-the-record spokespeople when a crisis occurs, helping control the public narrative.