Water

Experts agree that the drought is not over in the long term and California will continue to experience a water crisis in the years to come. Population and business growth will continue to stress a system that has already found many new water use savings over the past two decades. Existing sources from Northern California and the Colorado River remain at risk of declining. State and local agencies will continue to beat the drum for water conservation and educate the public on the effects of the drought.

Cerrell has decades of experience conducting proactive community, media and public education campaigns for water agencies. We assist public and private water agencies on all phases of research, outreach, media engagement, material development and messaging on various issues including remediation efforts, ocean desalination, recycling and reuse, stormwater and more.